Although there have always been trends on college campuses, their growth and spread have increased significantly in recent years. Social media, especially TikTok and Instagram, are already influencing trends that spread through personal connections in real time. Although many students are impacted by popular culture on a daily basis, they might not always be aware of the extent to which these platforms have influenced their fashion choices.
As you walk around campus, you’ll see that many students are dressed similarly to one another without realizing how it happened. One week, you might see groups of students dressed alike, and the following week, you might see groups of students wearing the same sneakers and large hoodies. Students are motivated by what they see in their communities and on social media.
It’s not limited to clothes. Routines, general behaviors, and skin care appear to be influenced by social media trends these days. While engaging in any of these activities may not be disrespectful, it can seem as though many people are doing them out of “have to” or “should,” rather than “wanting to.”
Influencer culture is also unusual in that there seems to be a lot of social pressure even though no one is genuinely pressuring someone to do any of these things. Some people believe they have done something wrong since they haven’t been able to follow some of the more popular trends after seeing these kinds of behaviors reflected in their social media feeds. Being a successful college student seems to follow a common unwritten rule, which is mostly based on what many students have seen on social media.
Social media can introduce people to new activities they might enjoy, which is one of its benefits. Additionally, it might give people the confidence to start something new or turn their lives around. Not everything you see on social media or from your favorite influencers is negative or fake; occasionally, you may come across trends that you find appealing and that you have seen often on social media.
The drawback of social media is that you might not be able to tell the difference between what you truly enjoy and what you have repeatedly seen on it. There is no longer any sense of originality in your life when many people act and behave in the same way. You should discover who you are as a college student, but it can be challenging to do so when all of these outside influences are coming from a single place.
Influencer culture appears to have a bright future, especially for college-aged people. This is because many college-aged students use influencer culture as a source of inspiration and amusement, as well as a means of communication and learning about current events. However, even while influencer culture can offer some helpful content on a daily basis, it could be important to discuss how these trends are influencing our day-to-day lives because not all trends need to be followed and not all online information is accurate. As a result, it would be better for us to concentrate on the things we enjoy doing rather than worrying about whether we are keeping up with what other people are doing.