It’s that time of year again; everyone is excited and ready to watch the big game and the even bigger and more exciting ads. In the past, the Super Bowl has been known for its famous, creative, and over-the-top ads. However, this year, AI (artificial intelligence) has become more prominent in some notable Super Bowl ads, whether the ad was created by AI or promoted by it.
In recent years, companies and brands have been leveraging AI to create commercials, ideas, and content. AI advertising has become very relevant, and viewers have not been very happy about it. A significant example of AI advertising was Coca-Cola’s Christmas ad this past season. I personally think that this new generation of AI advertising is altering the reputation and credibility of non-AI ads. As well as taking away from media creators and those who create and plan out these ads. AI isn’t just being used to make ads, but it is in the spotlight. Even before the Super Bowl, there have been ads promoting ChatGPT and its use. An ad promoting AI came out near the beginning of 2026, and the gist of it was asking ChatGPT how to maintain their New Year’s resolutions and promoting its usage.
According to iSpot, 15 out of the 66 (23%) Super Bowl ads contained or promoted AI. This Super Bowl season, brands and companies used AI as a part of the creative process to create the ads faster and use personalized data catered to the audience. Some of the more notable Super Bowl ads that contained AI were Svedka and Anthropic.
The Svedka Super Bowl ad was going to be known as the first Super Bowl ad to be primarily created via AI. This ad is joined by “Fembot” and “Brobot,” who are robots dancing to “Super Freak” by Rick James, to promote Svedka interestingly. The message at the end of the ad says “Shake Your Bots Off” while the robots are dancing. After a look at this ad, it looks so obviously created via AI that it’s disturbing. Also, before switching to the message at the end of the ad, “Brobot” drinks Svedka, and it starts to malfunction. The whole idea of using AI to totally take over an ad, especially an alcohol brand meant for the Super Bowl, is off-putting.
The Anthropic Super Bowl ad was launched for Claude AI in an AI arms race versus OpenAI. Claude AI is known for its natural responses; less robotic, using faster and more accurate information. The basis of the ad was a son trying to connect better with his mother, so he consulted AI. The woman depicted in this ad was OpenAI delivering such robotic and weird advice, telling him to go for older women. The message Clause ad leaves is, “Ads are coming to AI. But not to Claude.” This whole idea of an AI arms race is alarming, as other AI sources are going after each other. This idea of AI coming into ads and will most likely be used more frequently in the future is scary and unfortunate for the creative minds behind ads in the past.